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by Yoni Solomon
A robust sales pipeline is at the heart of any fast-growing business.
by Yash Vardhan
Since Google announced the elimination of third-party cookies and Apple announced changes that...
by Hannah Stewart
Consumer demand for personalized experiences is at an all-time high.
by Keerthi Rangan
Pivoting your business at the onset of a global pandemic and establishing authority in a new...
by Brittany K. 王
With the average buying journey growing more complex, businesses turn to multi-touch attribution...
by Jeremy Sacramento
The shift to a candidate-driven market is the most extensive and significant development in...
by Preethi Varma
Facial recognition is considered one of the fascinating technological marvels.
by Katam Raju Gangarapu
For many employees today, the workplace is no longer a fixed location.
by Amber Steel
No matter your age, animation has somehow made its way into your heart. Today, anyone can create...
by Alexandra Vazquez
As a consultant, you want to stand out by providing every client with personalized advice at...
by Stefan Debois
If you're in a creative business and have ever created content, you know how important it is....
by Slavica Grgic
Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...
by Alexandra Vazquez
Imagine you’re tasked with implementing a complex new CRM tool designed to transform your...
by Jennifer Clark
Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...
by Godard Abel
Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...
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When looking for new prospects, it's easy to forget about the customers already in your sales...
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市场营销 locally is very different from reaching a global audience.
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If there is one thread you can follow through every organization and use to track the health and...
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In a world where email marketing campaigns dominate every marketing effort and inboxes are...
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In a digital-first world, where customer expectations continue to rise, more and more companies...
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Consistency is the key to everything.
by Aayushi Sanghavi
Product updates are always met with excitement, possibility, and a whole lot of questions....
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In current times, more and more people are thinking about starting an online business.
by Maryia Fokina
With the digital revolution at its peak, faxing seems a thing of the past.
by Olivia Tan
One of the frustrating things about marketing a brand or business is capturing your target...
by Kai Tomboc
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
by Brittany K. 王
It’s time to look inside your crystal ball and start forecasting.Forecasting gives you the tools...
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销售 proposals are an essential part of the sales process. They communicate the specific value...
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市场营销 a business online is not for the faint of heart.
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When managers meet with their employees more, they get a better picture of their experience at...
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Is it possible to leverage your competitors' data to effectively scale your own outbound...
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For every interaction, there is an equal and opposite reaction.
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Not every brand has the chops to be cheeky.
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Have you ever tried keeping track of the different communication mediums you use during the day?
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DMARC is a crucial part of an overall email security strategy – not just another cybersecurity...
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No matter how well we try to plan our day, be more productive, and simply get more done, time...
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“Less is more,” but not when it comes to collecting online reviews.
by Aayushi Sanghavi
As humans, we want to make the most of every day and every dollar we spend. We take time to...
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Businesses need money to survive. And in the era of technology, it seems that every company has...
by Mary Clare Novak
Electronic invoicing (e-invoicing) is the exchange of computer-readable payables data between...
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In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy...
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The human resource department is often home to complex documents that contain sensitive...
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The digital revolution is no longer reserved for early adopters, small startups, and tech...
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Generating leads isn’t just a priority for small businesses and startups anymore. Corporations...
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Marketers often wonder why their emails frequently get sent to spam.
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An effective press release garners the right media attention, generates widespread coverage, and...
by Ninisha Pradhan
We’ve all heard that there’s no such thing as bad press.
by Ninisha Pradhan
Some professionals view data lineage as the GPS of data.
by Sagar Joshi
Long-lasting customer relationships are vital to growing any business.
by Nupura Ughade
Take a moment to think about some things you can do in 60 seconds.
by Jeremy Rembulat
You know those random text messages you get from a company saying your order is out for delivery?
by Tejeshwani Singh
Many companies are shifting from inbound to outbound ABM approaches – and for good reason.
by Kristina Jaramillo
There are two ways that site owners have traditionally quantified the ROI of SEO traffic.
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People tend to have a very narrow definition of what constitutes a robot.
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If you’re new to the world of real estate, deciphering industry speak can be tricky.
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Successful warehouse operations start in the right space.
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There’s one thing entrepreneurs can all agree on: there is no straightforward path to business...
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Ancient Greeks had the God of Messengers, but modern-day companies have the 王 of...
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Setting clear goals and objectives is one of the best ways to keep your team aligned on your...
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The more a business relies on information technology (IT), the more important it is to have a...
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Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.
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Sixty-three percent of tech startups fail in the first four years - the highest failure rate of...
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It’s common for employees to think the human resources team is only called on when something...
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You have many options for solutions to help you issue a security questionnaire.
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科技nical SEO. A short phrase that has been known to strike fear into the hearts of SEOs and...
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You know that feeling when you're talking to your customer, and things are going really well?
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Congrats, you won a new customer! Don’t breathe a sigh of relief just yet.
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Some people collect rocks, others collect baseball cards. You, on the other hand, collect...
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Expanding an established business overseas is easier said than done. GoCardless, however,...
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Real-world data is in most cases incomplete, noisy, and inconsistent.
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A decade or two back, people would have laughed if someone would have mentioned shopping from...
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As businesses increasingly focus on managing costs, finding the right vendors has become a top...
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If your organization wants to promote global growth, you must be able to communicate effectively...
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Video is one of the best tools marketers and business owners can use to build brand awareness,...
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Behind every purchase a consumer makes, there is a decision-making journey.
by Ryan Prior
Machine learning models are as good as the data they're trained on.
by 阿玛尔Joby公司
Think about the major milestones you’ve had in your life.
by Mara Calvello
Ask any manufacturer what they think of manufacturing sales; they'd reply to your question with...
by Sabine Kempe
Collecting quality user feedback is challenging, but platforms like Pendo help solve this...
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Traditional routes of collecting feedback require third-party tools and multiple accounts, but...
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Time tracking is essential for business and employee success because it helps eliminate...
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Cross-validation is an invaluable tool for data scientists.
by 阿玛尔Joby公司
It’s no secret that industrial automation has been on the rise for quite some time as businesses...
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One important factor that distinguishes the best employee rewards programs from the rest is the...
by Katerina Mery
Isn't linear regression part of statistics?
by 阿玛尔Joby公司
Expensive outbound marketing isn’t the only way to approach prospective clients.
by Caroline Lee
Quick - jot down everything you know about your prospective buyers.
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By the time you finish reading this, thousands of digital marketing campaigns will have been...
by Ninisha Pradhan
Successful sales efforts are seldom random, and organizations leave nothing to chance.
by Praveen Swaminathan
It’s a well-known fact of human development that adults struggle to learn new languages as well...
by Branko Kral
The level of customer service provided by your business – and ultimately the level of customer...
by Matej Kukucka
Virtual events come with a whole lot of benefits, but with that they bring their own set of...
by Falguni Jain
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable...
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Content syndication is a crucial element of modern growth marketing. It has always been.
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Few things will influence a business' revenue as much as getting the pricing right.
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One of the most outdated phrases in the professional lexicon is, “It’s not personal, it’s...
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Passwords alone do not protect user accounts, but you can.
by Sagar Joshi
When confronted with an economic fallout, businesses across the globe will find themselves...
by Seema Nayak
You’ve set up a website for your new business, and it’s getting plenty of traffic.
by Vikas Kalwani
You know the drill.
by Srilakshmi Janardanan
Building trust with today’s leery buyers seems impossible.
by Brittany K. 王
Our digital world has made it easier to do business across borders and around the globe.
by Marwan Forzley
No one wants to work for an organization that is rigid or overly strict about policies.
by Mara Calvello
Email marketing has been on the rise and won't be going away any time soon.
by Valerie Kakovkina
Revenue management has long been associated with the hospitality and travel industries.
by Ray Slater Berry
Web accessibility implies giving everybody access to the same information irrespective of the...
by Ashwini Dave
It's Tuesday morning and the tank is empty: nothing on your social media content calendar,...
by Samantha Hembree
Knowledge is a critical competitive differentiator when it comes to driving organizational...
by Asavari Sharma
If a product is being sold but there’s no one around to buy it, does it really exist?
by Alexandra Vazquez
科技nology evolves constantly.Every business in today’s competitive landscape aims to provide...
by Sagar Joshi
At the center of every (successful) tech company is one core principle: disruption.
by Gina Carr
Your ability to write ads, landing pages, or emails that make readers take action – whether it’s...
by Nathan Ojaokomo
The products we buy, adventures we experience, the food we eat - there is a digital platform...
by Gina Carr
A migraine that comes out of nowhere. 一场你没有预见到的焦虑的较量. 一个电话...
by Mara Calvello
A business restricted to a single geographic location is now a thing of the past.
by Dibyani Das
Day in and day out, your employees show up, work hard, and take the necessary steps to ensure...
by Mara Calvello
Here’s your problem statement: Make a good impression in three seconds.
by Ninisha Pradhan
Computer vision is the field of artificial intelligence that enables machines to "see".
by 阿玛尔Joby公司
Internet of Things (IoT) solves pressing business problems but often poses concerning challenges.
by Sagar Joshi
The way we work is changing.
by Sam O'Brien
Content audits are a valuable process to help you identify weaknesses and opportunities in your...
by Angela Stringfellow
Ad exchanges are primarily brokers for media trading on the open web.
by Yaroslav Kholod
Business environments are changing faster than ever before, and business leaders are feeling the...
by Vivek Goel
For most of human history, it was widely believed that the Earth was the center of everything.
by Dan DeMers
Let’s face it, even the most perfect employee is going to miss work at some point.
by Mara Calvello
Humans like to feel in control.
by Cristina Maria
If you’re running a small business, chances are you grapple with low productivity from time to...
by Taru Bhargava
We have moved past the age of bulky computers and messy networks.
by Dibyani Das
The price of a product or service is the major factor in a potential customer’s purchase...
by Nicholas Shaw
A success story about how one of G2’s customers, Enablix, made the most of their G2 profile to...
by Gina Carr
If machine learning were a kid in school, it would be the most brilliant and coolest student.
by Aayushi Sanghavi
Ever since cloud storage has emerged in the technology market, businesses are concerned about...
by Rajendra Roul
It takes about five seconds for users to form an opinion about a website and decide whether...
by Vinod Janapala
Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a...
by Ricky Wang
Building a brand today is tough.
by Richard Lau
Your organization relies on a lot of tools and assets to hit its goals.
by Mara Calvello
Weighing over a ton and occupying almost a whole room, the first hard drives were introduced in...
by Dibyani Das
Responding to an RFP, or request for proposal, is like playing an Olympic-level team sport.
by Kathryn Bennett
Security vulnerabilities are a consistent threat to cybersecurity.
by Sagar Joshi
Ask any experienced project manager about the most important time for any project, and you’ll...
by Kausikram Krishnasayee
Customers are a difficult breed to please.
by Ninisha Pradhan
If you’ve found yourself asking what an ATS is, it’s time to learn more about how an applicant...
by Mara Calvello
Malware, a malicious program infecting your computers and networks, can have a troublesome...
by Sagar Joshi
数据，无处不在的数据——但营销人员从哪里开始呢?
by Ninisha Pradhan
Modern world functions on the pillars of wireless devices.
by Sagar Joshi
Whether you’re a newcomer or a seasoned IT professional, the path to earning cybersecurity...
by Sagar Joshi
A success story about how one of G2’s customers, MoEngage, leveraged G2’s marketplace to boost...
by Aubyn Casady
Software is eating the world.
by Dibyani Das
The pace of online learning has accelerated faster than anyone could imagine in the past...
by Eduard Klein
Leaders in search of ways to improve work performance tend to overlook employee recognition as a...
by Katerina Mery
Your buyer is on the internet making calculated, informed decisions every day.
by Aubyn Casady
We all have that one area of expertise we wish we were just a little better at.
by Mara Calvello
Machine learning is the science of enabling computers to function without being programmed to do...
by 阿玛尔Joby公司
If you’ve ever browsed the internet, streamed music, or used social media, you’re likely...
by Dibyani Das
There is no shortage of important responsibilities for sales managers.
by Mary Clare Novak
What’s the first thing that comes to your mind when asked, "sell me this pen?”
by 萨巴赛义夫
科技nology and its space for innovative growth are infinite.
by Dibyani Das
Day in and day out, the leaders within your human resources department have a lot on their...
by Mara Calvello
Anyone in marketing knows there are a lot of cooks in the kitchen at any time, which can make...
by Katie Oberthaler
Rudimentary employee scheduling comprised a pen and paper rota and keeping physical records of...
by Sam Molony
Social selling is a powerful sales tool that’s gaining groundbreaking momentum in today’s sales...
by 萨巴赛义夫
Watch any old science fiction movie and you’ll come away with at least two conclusions: no one...
by Krystall Fierens Lee
